lapraim logo

Digital Marketing

Result-driven strategy that creates a high rate of return on investment.

Digital Marketing

The Art of Strategy

Successful marketing campaigns start with insightful planning and research to identify KPIs and ensure unique brand goals are met. Each brand’s digital marketing approach requires a cohesive, targeted strategy and it’s not enough to just be everywhere. Whether it’s tweaking a strategy or building one from scratch, our team of digital strategists work to create the mix that builds brand awareness while balancing immediate acquisition goals.

Search Engine Marketing (SEM)

Making Sure You Get Found

Search Engine Marketing is the most targeted and efficient form of digital advertisement – put your brand in front of customers who are already actively searching on Google, Bing, YouTube, or other search engines. We strategically build and manage campaigns, always keeping our client’s goals in mind. It’s about being there when a person is actively searching for you. It pays to get there first.

Search Engine Optimization (SEO)

Search Engines, Your New Best Friend

Your digital presence is important to the success of your business. The organic search landscape is more competitive than ever. You need an agency with the battle-tested know-how to get your site where it belongs: at the top of the search listings. Search engine’s love a well-built website that creates value to its visitors. Google, Bing, Yahoo and other search engines want to see you succeed so that they can offer a valued service. Using SEO best practices will make search engines your new best friend. Understanding search engine algorithms are key to creating a plan that gets your website ranked. Organic ranking can grow your business exponentially with time and planning.

Paid Media (Pay-Per-Click)

Give Your Voice a Boost

Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking to buy. In a nutshell, you bid on the keywords related to your business to get your ad in front of users and pay the search engine a small fee if your ad gets clicked. Driving traffic to your website, landing page or social media account will exponentially increase with online ads. Researching and testing are key to a successful ad campaign.

Location-Based Advertising

Get Your Services & Products Found

Location Based Advertising is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by store. Build brand awareness, drive website traffic and help increase conversions with the right audience. Our team of experts and technology allows us to target potential customers in real time. At the heart of location-based-marketing is the use of consumer data to display relevant brand messaging to a highly-targeted audience.

Let’s build your idea

Contact us today to start the conversation