Combining both paid media and search engine optimization creates a result driven strategy that creates a high rate of return on investment.
Search engine marketing is a combination of paid online advertising called paid media and optimizing your website to return higher search engine ranking also called search engine optimization (SEO). Combining both paid media and search engine optimization creates a result driven strategy that creates a high rate of return on investment. Tracking key performance indicators creates data and fine tunes the search engine marketing strategy to increase optimization.
Search engine’s love a well-built website that creates value to its visitors. Google, Bing, Yahoo and other search engines want to see you succeed so that they can offer a valued service. Using SEO best practices will make search engines your new best friend. Understanding search engine algorithms are key to creating a plan that gets your website ranked. Organic ranking can grow your business exponentially with time and planning.
Paid Media also known as Pay-per-click (PPC) is an advertising campaign used to increase traffic to websites. Creating ads with featured services and products will increase traffic and sales with a high rate on investment (ROI). Creation, planning, and reporting will target ideal clients and customers. Driving traffic to your website, landing page or social media account will exponentially increase with online ads. Researching and testing are key to a successful ad campaign.
Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices.