lapraim logo
Virtual Reality Experence

Jersey Village City Hall

This virtual reality experience allows users to visit Jersey Village's newly rebuilt City Hall in real-life measurements.

Customizing "The Art of Beauty" Using Augmented Reality (AR)

With foresight into a digital experience that all beauty consumers will soon demand, LaPraim designed and developed a way for consumers to virtually "try on" makeup products and looks without stepping into a storefront.

Why use Virtual Reality?

Visual learners are often called spatial learners, are people who learn and rememberbest through visual communication, according to the Visual Teaching Alliance. About 65% of people are visual learners. It only takes about one-fourth of a second for the human brain to process and attach meaning to a symbol. By comparison, it takes usan average of six seconds to read 20-25 words. Flat images of architecture don’t accurately and efficiently communicate all aspects of a design. It is hard for most people to imagine the building plans and blueprints in 3D. Rendering a building’s design and blueprints into a VR model helps the client better understand the design phase and make faster decisions. These renderings also assist the construction team on the site during the execution phase. VR is a great design tool for the architectural industry because it allows you to discover and fix issues before the project is built. It also saves on the cost of building by providing a virtual depiction of the floor plans and exteriors without having to construct models.

The Benefits of VR in Construction Design

The overall cost of a project is a significant challenge for architectural firms. Having an accurate job cost estimate means the difference between a project that loses money and a project that earns money. Having to generate an accurate estimate using spreadsheets and shop drawings can be complicated and labor intensive.Virtual design and construction can be implemented by companies to demonstrate the organizational and collaborative skills that are essential to finishing the project. With VR, designers and architects can work together to create a visual model of the project for presentation to the client. Virtual design and construction can also be implemented to plan and communicate safety measures to workers on the job site, both during the project phase and during the facility operation phase. These 3D designs permit firms to more accurately evaluate the material quantities and costs associated with completing a project and helps avoid costly reworks. The 3D building could provide project owners with a real-time view of all the moving parts of their project that can be used to facilitate and streamline maintenance tasks. An all-inclusive 3D building model is a vital value-add and competitive advantage for construction firms that wish to take advantage of this technology.

The Future of Architecture and Construction

Today’s architects and designers using VR technologies admit there is no comparison between the cost and quality advantages of current VR as opposed to pre-2000’s visualization software. Traditional 2D renderings created by hand can take days, or even weeks, to fine tune design details. This technique is tedious and effects the project’s length and value. However, architecture and design firms can use VR to create high-quality 3D renderings in a matter of hours. The preparation of a building plan in 3D ensures that all investors can clearly understand and interpret what the new project looks like, regardless of their capability to read blueprints or technical drawings. As a result, more clients have the chance to identify and assess potential hazards that could materialize during the construction or operation phase. Once the project starts, the benefits of VR and construction become even more evident on the job site. The comprehensive planning tactic helps the project stay onschedule, and the project crew can use the 3D model to spot and fix safety concerns. In conclusion, VR lets designers push the limitations of visualization, giving the team and project clients new ways to experience and comprehend a building’s size, design and scale before it is entirely built.

The Apollo Experience

JSC Federal Credit Union will use virtual reality to “put people on the moon” in celebration of the 50th anniversary of Apollo 11 landing.

Explore Apollo

Kinder Morgan: Integra

Kinder Morgan’s new GIS is a cost-efficient way to map and track the spatial location of high-value assets.

Explore Integra

Luminess Beauty Cosmetics

Using an innovative business strategy, Luminess partnered with LaPraim to create one of the first e-commerce websites and applications offering a "try before you buy" option using Augmented Reality (AR).

Explore Luminess

The Hunter Sight

Sharpen your instincts where the pavement ends with The Hunter Sight. Learn when and where to hunt specific animals all while simplifying how you manage and share photos.

Explore The Hunter Sight


Built for connecting local restaurants, bars, coffee shops and parks to its local community inhabitants, BeePow keeps local communities buzzing along by bringing awareness to local businesses within walking distance.

Explore BeePow

Scriptly Rx

Scriptly Rx is a prescription discount service that allows users to digitally access prescription discounts through web and mobile app solutions.

Explore RX

Christian Brothers Automotive

Christian Brothers Automotive takes technology often found in new dealerships straight to their service locations. Using LaPraim’s expertise in Artificial Intelligence (AI) to recruit in-demand and highly-skilled mechanics with its new recruiting website.

Explore Recruiting

G&H Diversified Manufacturing

G&H Diversified Manufacturing takes customer satisfaction and quality manufacturing very seriously. The new multi-divisional websites show their attention to detail and customer experience.

Explore G&H

Birch Plastics

To accelerate the decision-making process for this business-to-business (B2B) company, LaPraim developed a design-first website with a robust search engine optimization (SEO) and navigation capabilities.

Explore Birch

Partner with a Digital Agency that Values Relationships.

We deliver results on time, budget and scope. Our designs and strategies are created from data-driven research. We partner with you to create and develop a digital presence that drives growth for your business.