Case Study

Diamond Cutters International

Hope and Healing Center & Institute is an independent 501c3 non-profit organization on a mission to be Houston’s frontline resource for accessing free mental health services. By doing so, they hope to transform lives and restore hope in those who live with mental health challenges.

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Unique Solution

Redesigning a More Polished Site

The design of the site needed a major refresh as well. Using DCI’s beautiful diamonds as inspiration, we made the site look expensive, clean and striking.

Diamond Cutters International needed a complete brand refresh and website redesign and restructuring. Their previous site didn’t do a great job at capturing leads, providing educational opportunities or engaging with their users.

One of the main goals of the site was to capture leads. To do so, we integrated a contact form that was easy for the user to fill out and would provide the DCI team with enough information to accurately gauge the customer’s interest. By adding some overlooked but necessary fields to the contact form, we were able to cut out a lot of guesswork for the DCI team.

Interactive 3D Diamond

DCI take’s pride in educating their customers on their unique diamond cutting process and how they source the highest quality stones and diamonds. We wanted the educational opportunities throughout the site to be interactive so that users were engaged and eager to learn more about DCI’s process and values. We did this by creating interactive quizzes, 3D renderings and graphic elements throughout the site.

The Results

More Brilliant Than Ever Before

Diamond Cutters International’s new site is optimized for the most memorable user experience. It is now a beautiful reflection of their company and company values. It is organized in a way that is easy for users to navigate. The site’ interactive elements, quizzes and 3D renderings encourage increased user engagement and session duration.

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