From a revamp of their official website, packaged with a rework of their UI/UX, to an uplift to their franchise website, Sweet Paris requested a complete digital transformation.
Explore the designs, findings and technologies used throughout this transformative process of this e-commerce site.Explore the site
A Data-Driven Site
The analytics or statistics of a site tells us a lot of what we need to know about a site's performance. In Sweet Paris' case, it led us to the following conclusions:
For e-commerce sites, conversion is the name of the game – the more a site can generate sales, whether it be directly through online orders, or indirectly through increased online awareness, the more successful the business becomes. Here are the technologies used to facilitate that success.
The e-commerce feature of the site is backed by ToastTab. This enables users to place orders online from the comfort of their home or on-the-go.
Displaying positive reviews has a strong correlation to sales conversions and this was carried out by Google Reviews.
Integrating Google Analytics allows the ability to see what parts of a site are working well and what needs improving.
Keeping a site fresh shows the site is actively being maintained, and this is bolstered by the Instagram API dynamically pulling in the latest images.
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