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Careers Digital Marketing

HubSpot Marketing Certifications

Nathan Maas March 21, 2024

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Unlock your potential in the marketing industry with HubSpot's free certifications. Explore comprehensive courses designed to enhance your skills in inbound marketing, content creation, digital advertising, and more.

Elevate Your Marketing Career with HubSpot Certifications

Looking to elevate your career and secure a position in the marketing field? Delve into the vast array of twenty-five certifications provided by HubSpot, designed to position you for success in this dynamic industry. HubSpot, a renowned marketing platform, offers a diverse suite of certifications and educational tools aimed at enhancing your marketing skills. Whether you're seeking your next job opportunity or aiming to update your expertise as an experienced marketing specialist, these free certifications cover everything from inbound marketing to digital advertising and content creation.

Among the offerings, you'll find certifications such as the Inbound Marketing Optimization Certification, designed for marketing managers and inbound professionals, which equips you with strategies for every stage of the inbound methodology. The Content Marketing Certification and Email Marketing Certification delve into creating compelling content and mastering email marketing fundamentals, respectively. For those interested in the technical side, the CMS for Developers Certification teaches web developers how to effectively use HubSpot CMS tools.

Career Tip: Once you complete a certification, add it to your LinkedIn profile, resume, and any other professional profiles. This visibility attracts connections and opportunities, as employers often search for specific certifications.

Moreover, certifications like the Digital Marketing Certification and the Revenue Operations Certification provide comprehensive lessons on becoming an effective digital marketer and understanding the essentials of revenue operations. HubSpot's offerings extend to specialized areas as well, such as the Frictionless Sales Course for sales managers and the Service Hub Software Certification for customer service managers and agents.

Top 25 HubSpot Certifications for Free

Embark on a journey to elevate your marketing expertise with HubSpot's top 25 free certifications. From inbound marketing to digital advertising, these courses are designed to sharpen your skills and boost your career in the dynamic world of marketing.

  1. Inbound Marketing Optimization Certification

    This free certification will take approximately three hours and 24 minutes to complete with seven lessons. In this certification, you'll learn strategies to help with every stage in the inbound methodology while incorporating data-driven decision-making every step. This certification is geared toward marketing managers and inbound professionals.

  2. Content Marketing Certification

    Content Marketing will teach how to consistently produce compelling content consistently and understand the content creation framework. How to create and repurpose content that both humans and search engines like. Become a better, more strategic content marketer. This free certification will take about six hours and 12 minutes to complete.

  3. Email Marketing Certification

    Email Marketing will cover mastering the fundamentals of email marketing and help you apply that knowledge in conjunction with HubSpot’s free email marketing tool. This certification consists of nine lessons and will take a total of about three hours to complete.

  4. Inbound Marketing Certification

    This certification is for the marketer and inbound professionals. This certification takes about five hours to complete and is seven lessons. The topics include: Creating content that educates and nurtures leads through their buyer's journey. Offer relevant content and lead nurturing experiences to leads and customers. Optimize your marketing processes using automation strategies and AI tools.

  5. Revenue Operations Certification

    Revenue Operation (RevOps) is key to helping your company grow in scale. If you're in RevOps or aspire to be, this course will give you a solid foundation to build on. It's full of actionable advice from current RevOps professionals who will teach you what revenue operations are and everything you need to know to excel at it. By the end of this course, you'll know enough to be able to get started and make a real impact at your company. This course is nine lessons and takes about six hours to complete.

  6. Digital Marketing Certification

    The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset. This course is nine lessons and will take about four and a half hours to complete.

  7. Digital Advertising 101

    This certification course teaches you how to create customer-centric advertising, journey-based advertising, bidding, and targeting strategies, paid search, social media advertising, programmatic reporting, and more. This certification is for ten lessons and will take about three hours to complete.

  8. HubSpot Reporting

    This certification is for marketing, sales, and service professionals. This certification course consists of eight lessons that discuss data literacy and HubSpot reporting tools across the CRM, Marketing Hub, CMS Hub, Sales Hub, and Service Hub. There are eight lessons, and it will take about three hours and 20 minutes to complete.

  9. Service Hub Software

    This certification is for customer service managers and customer service agents. The Service Hub Software Certification helps you to execute an inbound service strategy using Service Hub. This certification course consists of lessons that discuss HubSpot tools such as help desk, knowledge base, customer portal, customer feedback, and reporting. There are six lessons, which will take about two hours to complete. 

  10. CMS for Developers Certification

    This certification contains lessons and resources to help web developers learn how to build and manage websites on the HubSpot CMS. You’ll learn how to use the CMS tools to create a wide variety of assets and how to maximize your effectiveness with these tools to streamline your process and increase your productivity. This certification is seven lessons and will take about three hours to complete.

  11. Frictionless Sales Course

    This certification is for the vice president of sales and sales managers. Learn how to use the frictionless selling framework so your team can spend more time selling. Also, discover how to align your team with your target buyer and how to transform your team through a culture of learning. This will take about an hour to complete, with three lessons.

  12. Sales Management Training

    In this certification, you'll learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to help your sales team grow. It is a total of six lessons and will take about three hours to complete.

  13. Social Media Marketing Course

    This certification will let get you certified in social media strategy and is for marketing professionals. It will highlight topics like shaping the conversation around your business, building loyalty, and attracting new customers. It claims to be the only social media certification you need.

  14. SEO Certification Course

    In this certification course, you'll learn everything SEO, including website optimization, link building, keyword research, and much more. It is geared toward marketers, content creators, and anyone looking to increase their SEO skills. It consists of six lessons and will take about three hours to complete.

  15. Growth-Driven Design

    In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. It consists of seven lessons that will take around four hours to complete.

  16. Sales Enablement Training

    This certification will help you how to develop a marketing-driven sales enablement strategy. This course was designed for marketing managers, but other marketers and sales leaders can benefit from learning the principals involved in this approach to sales enablement. It consists of 12 lessons that will take about five hours to complete.

  17. HubSpot Sales Software

    The HubSpot Sales Software Certification demonstrates your ability to execute an inbound sales process using HubSpot CRM and Sales Hub. It is geared towards sales reps and sales managers. It consists of four lessons and will take about an hour and a half to complete.

  18. Growth-Driven Design Training for Agencies

    With this certification, you will deliver better client results and accelerate your agency’s growth by offering your clients Growth-Driven Design website retainer services. This certification consists of five lessons and will take three and 45 minutes to complete.

  19. Inbound Sales Course

    In this certification, you will learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward. This is geared toward sales reps and managers. It consists of five lessons that will take about three hours to complete.

  20. Contextual Marketing

    In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. It is geared toward marketers and marketing managers. It consists of six lessons that will take about an hour to complete.

  21. HubSpot Solutions Partner Certification

    This certification will help you learn about the details and criteria for the program's growth, how to build a menu of partner services, how to build a repeatable sales model, and what additional education is at your fingertips. It is designed for solution partners. This certification consists of nine lessons and will take about two and a half hours to complete. 

  22. HubSpot Marketing Software

    This certification will help you equip you with the fundamental understanding you need to do marketing well using HubSpot. It is designed for marketers and marketing managers. The certification consists of 13 lessons and will take about three and a half hours to complete.

  23. Platform Consulting

    In this certification, you will learn how to conduct platform discovery conversations with your client, how to identify platform need gaps, how to drive business process change, and how to create a go-to-market strategy for platform consulting as a service. This certification is three lessons that will take about one hour and 40 minutes to complete.

  24. CMS for Marketers

    Learn how to use HubSpot CMS Hub to create a high-performing website. This course requires a CMS Hub Professional account or above to complete. This certification is for Marketers and Marketing Managers. The course is seven lessons and will take about two hours to complete.

  25. Inbound Course

    In this certification, you will learn about the inbound methodology and the flywheel as a core part of any inbound business. It is geared toward Inbound Professionals and Marketing and Sales Professionals. It consists of six lessons that will take about two hours to complete.

Each certification is designed not just to impart theoretical knowledge but to offer practical skills and strategies that can be immediately applied to your professional life, ensuring you're well-equipped to navigate the challenges of the marketing industry.

Transform Your Career with HubSpot's Free Certifications

HubSpot's free certifications are more than just credentials; they are a gateway to mastering the marketing industry's current demands and trends. By investing in these courses, you not only broaden your skill set but also enhance your marketability in a competitive field. Embrace the opportunity to grow with HubSpot's educational resources and take a significant step forward in your marketing career.

Animated illustration featuring the AI character Auridos, with the word Scriptstone prominently displayed. This serves as a bulletin to highlight HubSpot Marketing Certifications.

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Insight by Nathan Maas

Account Manager

Nathan is a digital marketer passionate about how storytelling, targeted messaging, and implementing technology create business-changing content. As an Account Manager, he is responsible for assisting with communication to help his clients increase brand awareness, generate leads, and acquire new customers.

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