HubSpot Marketing Certifications
Nathan Maas September 12, 2022
Do you want to enhance your career and apply for a job in the marketing industry? Check out these twenty five certifications offered by HubSpot. Learn how they will help you succeed in this competitive market.
Boost Your Career With HubSpot's Free Certifications
HubSpot is a marketing platform with many different certifications and learning tools. Knowing which certifications to take can be hard with so many options. These certifications will help land that next job or fortify the experienced marketing specialist to keep their skills current. Here is a list of all the certifications offered for free through HubSpot.
Inbound Marketing Optimization Certification
This free certification will take approximately three hours and 24 minutes to complete with seven lessons. In this certification, you'll learn strategies to help with every stage in the inbound methodology while incorporating data-driven decision-making every step. This certification is geared toward marketing managers and inbound professionals.
Content Marketing Certification
Content Marketing will teach how to consistently produce compelling content consistently and understand the content creation framework. How to create and repurpose content that both humans and search engines like. Become a better, more strategic content marketer. This free certification will take about six hours and 12 minutes to complete.
Email Marketing Certification
Email Marketing will cover mastering the fundamentals of email marketing and help you apply that knowledge in conjunction with HubSpot’s free email marketing tool. This certification consists of nine lessons and will take a total of about three hours to complete.
Inbound Marketing Certification
This certification is for the marketer and inbound professionals. This certification takes about five hours to complete and is seven lessons. The topics include: Creating content that educates and nurtures leads through their buyer's journey. Offer relevant content and lead nurturing experiences to leads and customers. Optimize your marketing processes using automation strategies and AI tools.
Revenue Operations Certification
Revenue Operation (RevOps) is key to helping your company grow in scale. If you're in RevOps or aspire to be, this course will give you a solid foundation to build on. It's full of actionable advice from current RevOps professionals who will teach you what revenue operations are and everything you need to know to excel at it. By the end of this course, you'll know enough to be able to get started and make a real impact at your company. This course is nine lessons and takes about six hours to complete.
Digital Marketing Certification
The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset. This course is nine lessons and will take about four and a half hours to complete.
Digital Advertising 101
This certification course teaches you how to create customer-centric advertising, journey-based advertising, bidding, and targeting strategies, paid search, social media advertising, programmatic reporting, and more. This certification is for ten lessons and will take about three hours to complete.
This certification is for marketing, sales, and service professionals. This certification course consists of eight lessons that discuss data literacy and HubSpot reporting tools across the CRM, Marketing Hub, CMS Hub, Sales Hub, and Service Hub. There are eight lessons, and it will take about three hours and 20 minutes to complete.
Service Hub Software
This certification is for customer service managers and customer service agents. The Service Hub Software Certification helps you to execute an inbound service strategy using Service Hub. This certification course consists of lessons that discuss HubSpot tools such as help desk, knowledge base, customer portal, customer feedback, and reporting. There are six lessons, which will take about two hours to complete.
CMS for Developers Certification
This certification contains lessons and resources to help web developers learn how to build and manage websites on the HubSpot CMS. You’ll learn how to use the CMS tools to create a wide variety of assets and how to maximize your effectiveness with these tools to streamline your process and increase your productivity. This certification is seven lessons and will take about three hours to complete.
Frictionless Sales Course
This certification is for the vice president of sales and sales managers. Learn how to use the frictionless selling framework so your team can spend more time selling. Also, discover how to align your team with your target buyer and how to transform your team through a culture of learning. This will take about an hour to complete, with three lessons.
Sales Management Training
In this certification, you'll learn how to define your target market, create a scalable sales process, and build training, coaching, hiring, and onboarding programs to help your sales team grow. It is a total of six lessons and will take about three hours to complete.
Social Media Marketing Course
This certification will let get you certified in social media strategy and is for marketing professionals. It will highlight topics like shaping the conversation around your business, building loyalty, and attracting new customers. It claims to be the only social media certification you need.
SEO Certification Course
In this certification course, you'll learn everything SEO, including website optimization, link building, keyword research, and much more. It is geared toward marketers, content creators, and anyone looking to increase their SEO skills. It consists of six lessons and will take about three hours to complete.
In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. It consists of seven lessons that will take around four hours to complete.
Sales Enablement Training
This certification will help you how to develop a marketing-driven sales enablement strategy. This course was designed for marketing managers, but other marketers and sales leaders can benefit from learning the principals involved in this approach to sales enablement. It consists of 12 lessons that will take about five hours to complete.
HubSpot Sales Software
The HubSpot Sales Software Certification demonstrates your ability to execute an inbound sales process using HubSpot CRM and Sales Hub. It is geared towards sales reps and sales managers. It consists of four lessons and will take about an hour and a half to complete.
Growth-Driven Design Training for Agencies
With this certification, you will deliver better client results and accelerate your agency’s growth by offering your clients Growth-Driven Design website retainer services. This certification consists of five lessons and will take three and 45 minutes to complete.
Inbound Sales Course
In this certification, you will learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward. This is geared toward sales reps and managers. It consists of five lessons that will take about three hours to complete.
In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. It is geared toward marketers and marketing managers. It consists of six lessons that will take about an hour to complete.
HubSpot Solutions Partner Certification
This certification will help you learn about the details and criteria for the program's growth, how to build a menu of partner services, how to build a repeatable sales model, and what additional education is at your fingertips. It is designed for solution partners. This certification consists of nine lessons and will take about two and a half hours to complete.
HubSpot Marketing Software
This certification will help you equip you with the fundamental understanding you need to do marketing well using HubSpot. It is designed for marketers and marketing managers. The certification consists of 13 lessons and will take about three and a half hours to complete.
In this certification, you will learn how to conduct platform discovery conversations with your client, how to identify platform need gaps, how to drive business process change, and how to create a go-to-market strategy for platform consulting as a service. This certification is three lessons that will take about one hour and 40 minutes to complete.
CMS for Marketers
Learn how to use HubSpot CMS Hub to create a high-performing website. This course requires a CMS Hub Professional account or above to complete. This certification is for Marketers and Marketing Managers. The course is seven lessons and will take about two hours to complete.
In this certification, you will learn about the inbound methodology and the flywheel as a core part of any inbound business. It is geared toward Inbound Professionals and Marketing and Sales Professionals. It consists of six lessons that will take about two hours to complete.
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Insight by Nathan Maas
Nathan is a digital marketer passionate about how storytelling, targeted messaging, and implementing technology create business-changing content. As an Account Manager, he is responsible for assisting with communication to help his clients increase brand awareness, generate leads, and acquire new customers.
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