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Careers Digital Marketing

Top Digital Marketing Certifications

Nathan Maas April 14, 2023

Picture a person sitting on a couch and using their laptop to complete a digital marketing certificate program

Discover how completing digital marketing certifications can elevate your expertise, keeping you updated with the latest trends and tools in the industry.

Get Certified In Digital Marketing

As technology advances, digital marketing has emerged as the cornerstone of the marketing world. This evolution brings with it a plethora of new technical skills to master. Here, we present a curated list of esteemed certifications designed to enhance your resume and aid in landing your desired job.

  1. Google Ads Search Certification


    Grow your business with Google Ads. With marketing going online, advertising online has become a significant priority. With this free certificate, you can learn and explore the value of Google ads and the value of Google Search. Discover how to make ads relevant and boost your performance and conversion rates.

  2. Google Analytics Individual Qualification


    Google Analytics is the data behind the numbers. Through this certification, learn about Google analytics basics, advanced Google Analytics, Google Analytics for power users, Google Analytics 360, Data Studio, and Google Tag Manager Fundamentals, all for free.

  3. Fundamentals of Digital Marketing


    This free certificate gives you an excellent overview of all the online technical and technology-based marketing activities. It covers many topics: SEO, SEM, search campaigns, getting noticed locally, search ads, social media, and many more. This is self-paced and includes 26 modules for a total of 40 hours.

  4. Shopping Ads Certification


    This is a quick certification that can be completed in 3.1 hours. It will cover using and optimizing shopping ads. Topics include growing your retail business with google, how shopping ads work, essential shopping ad requirements, retail strategy, good shopping campaigns, and the power of smart shopping campaigns. Once the modules are completed, you can take the assessment to earn the certificate.

  5. Google Ads Display Certification


    This is another quick certification that can be done in 2.6 hours. It lets you become an expert in Google Display to get the most from your display advertising investment. Topics include: growing your business with Google ads, campaign types on Google display ads, increasing efficiency with automated bidding, delivering the right message on Google display ads, and increasing conversions with Performance Planner.

  6. Search Advertising Learning Path


    This course is done through Microsoft Advertising. It is 21 courses for a total of about 5 hours. These topics include digital advertising fundamentals for search, keywords and match types, structure and ads, bidding and budgets, targeting and bid adjustments, advertising editor, UET and conversion tracking, advertising audiences, dynamic search, and many more.

  7. Native & Display Advertising Learning Path


    This Microsoft Advertising certificate covers nine courses and can be completed in about 3 hours for free. The topics include display advertising fundamentals, search campaigns, Facebook Import, reporting and best practices, and more.

  8. Shopping Advertising Learning Path


    This Microsoft Advertising Certificate covers 12 courses in about 4 hours for free. Topics include local inventory ads, Microsoft shopping campaign best practices, Microsoft shopping reports and analyses, and more.

  9. Meta Certified Digital Marketing Associate


    This is a quick free certification that is centered around Meta. It can be done in 90 minutes, and once completed, you get a certificate of completion. The outline is broken up between the value of Meta, establishing platform presence, advertising fundamentals, creating and managing ads, and reporting.

  10. Amazon DSP Certification


    This free certification for beginners can be completed in about 6 hours. It covers the fundamentals of Amazon DSP. Topics include an introduction to Amazon DSP, audience solutions, campaigns, build-compliant ads, and more topics regarding Amazon DSP.

    Staying on top of the current marketing techniques and trends will help you from getting behind. Learning and completing these certifications will ensure that you are aware of all the technical tools available and how to use them.

  11. HubSpot


    HubSpot is an excellent option after looking into what Google, Microsoft, and Amazon have to offer. They offer many different certifications to set you apart from your peers. Most of their certifications are free and can be added to your LinkedIn profile. The time it takes to complete the certifications varies, with some taking about an hour and others taking upwards of seven hours. The topics covered include but are not limited to marketing software, inbound sales, sales software, content marketing, social media marketing, digital advertising, digital marketing, revenue operations, inbound marketing optimization, and many more!

  12. Yotpo


    Yotpo is excellent for reading up on current topics like building a brand. The courses offered are on topics that are more current and less technical. The ideas they cover discuss broad topics or theories. The most in-depth course they offer is their Direct-to-consumer marketing course. It is six chapters and covers detailed content written by many different sources.

Enhance Your Marketing Skills Through Certifications

Staying on top of current marketing techniques and trends is crucial to prevent falling behind in the fast-paced digital world. Learning and completing relevant certifications ensures you're equipped with the knowledge of the latest technical tools and how to effectively use them. This commitment not only keeps you competitive but also demonstrates your dedication to professional growth and mastery in digital marketing.

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Insight by Nathan Maas

Account Manager

Nathan is a digital marketer passionate about how storytelling, targeted messaging, and implementing technology create business-changing content. As an Account Manager, he is responsible for assisting with communication to help his clients increase brand awareness, generate leads, and acquire new customers.

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