Unlock the secret to leveraging customer testimonials for your business. Explore the nuances of product versus service testimonials and how they can lead to better customer satisfaction and loyalty.
Product vs. Service Testimonials
Customer testimonials establish trust in your goods and services. They help answer customers’ questions and concerns without needing to ask. They help make customers feel good about choosing your business. How you present your testimonials determines their impact on your business.
What are Testimonials?
Testimonials are direct quotes from your customers and can be written or spoken. It is a form of advertising that can be displayed on your website.
Testimonials showcase the best qualities of your business; unlike reviews, they are all from positive customers.
The marketing strategies differ when considering product testimonials vs. service testimonials.
Products vs. Services
There are significant differences between selling a product and a service. A product company sells something tangible that fits a specific need. A service business creates its value through talent, knowledge, and time.
Service testimonials are more about who you are, what you can do, and what makes you unique.
Product testimonials are more to the point. Did the product meet expectations?
Product Selling
Your business should emphasize the characteristics of your product and give customers a similar experience of holding the product online. This can be done through video and pictures of the product.
Not every time will a product fit every customer's specific need. Unsatisfied customers should be able to return or swap a product to ensure satisfaction quickly.
Service Selling
Products are geared more toward performance, whereas service is centered around purpose and feelings. It is critical to emphasize how you can meet customer demands while marketing a service.
Trust is at the forefront of all service-based businesses. Customers will gain your trust through personalized connections and enhancements along the way. Keeping the relationship strong enables you and your customer to achieve a good outcome.
Since service-based businesses have no product or location, they can be started at a low cost. However, that does not mean the service will be cheaper. The service price should be based on talent, experience, and the time it took to complete the service.
Time to complete service may take longer than producing a product, and getting ratings will likely take longer.
A positive review is an evaluation of the service and a reflection of the business. The better you are at a service, the better your ratings. In contrast, if you do poor jobs, that also can become your identity.
Product vs. Service Testimonials
Customer testimonials of products and services have a lot in common. When you understand this, you can ask the right questions to customers and guide them to leave valuable testimonials.
Product Testimonials
Product testimonials are an excellent way to override customers' objections before purchasing your product.
Putting product testimonials on the product pages can help with conversion rates. The higher the price of an item, the more in-depth a testimonial should be. In contrast, lower-priced items should be less in-depth.
Product testimonials are not to be confused with product reviews. The primary purpose of a product testimonial is to address the quality and concerns that come to mind and illustrate how to utilize the product.
Common Questions to Ask
- What is your favorite feature of our product?
- Where is the most common location you use our product?
- Did you have any concerns when purchasing the product? After using the product, did those concerns go away?
Service Testimonials
Service testimonials are similar to product testimonials. Service testimonials are great for letting potential customers know what you do while addressing concerns they may have, all while building trust.
If your services are low-cost, they should have short testimonials. In contrast, if your service is a high cost, you should have in-depth testimonials to counter customer doubt.
Customer service is a highlight for service-based companies and should be considered for all businesses. Most companies should have this in case of an issue with any product or service. All companies should strive to have excellent customer service ratings. When searching for any business in your area, customer service reviews can be seen on Google.
Common Questions to Ask
- How would you describe our team?
- Did our staff resolve your issue?
- Were there any reservations about contacting us? Were they resolved after the service was completed?
Where to Display Testimonials
Since testimonials and reviews are not the same, they should be placed in different locations. Testimonials should be placed on your website. No matter the business, always ask permission before posting testimonials to your site.
Maximize Conversion Rates with Effective Testimonials
Understanding what your customers want and need with products and services is critical. Quality testimonials are the answer to competing with rival companies and establishing customer trust.
. . .
Insight by Nathan Maas
Account Manager
Nathan is a digital marketer passionate about how storytelling, targeted messaging, and implementing technology create business-changing content. As an Account Manager, he is responsible for assisting with communication to help his clients increase brand awareness, generate leads, and acquire new customers.
Connect in 3 simple steps
Let's connect.
We want to hear from you and learn how we can make technology work for your organization.