Top 10 Email Campaign Platforms
Mali Gorovoy May 23, 2022
We have rounded up the best and most popular email platforms to power your next digital marketing campaign.
Email marketing is one of the most powerful forms of digital marketing because it is incredibly targeted. Emails are collected from customers which means that each person on the email list is at least familiar with the business. The purpose of email marketing is to increase sales, strengthen brand loyalty and send business updates.
Email marketing platforms make sending out mass emails easy and trackable. There are many different platforms to choose from, each with their own benefits and drawbacks. Below are ten of our favorite email marketing platforms.
Top 10 Email Platforms
ConstantContact is number 1 on our list because it is incredibly easy and has many customization options. Typically, our clients that choose to subscribe to an email marketing platform don’t have a lot of experience with marketing platforms. Therefore, a simple, beginner-friendly solution is a great choice. The drag-and-drop email builder makes composing professional and beautiful emails simple and fast with no knowledge of code required. ConstantContact also has email marketing automation integrated into it so welcome emails, non-opened emails and more can be sent to subscribers automatically. Who doesn’t love a platform that does the work for you?
60 day free trial available! Email and Email Plus subscription plans are based on the number of subscribers on your list. Email plan starts at $20 per month and Email Plus plan starts at $45 per month.
Tired of sending constant emails with little result to show for it? ActiveCampaign might be the solution for you. ActiveCampaign focuses on automation and provides its users with email marketing, automation, and CRM tools in one convenient location. The goal is to optimize and automate the email marketing process. The platform uses innovative targeting tools that allow you to find the right audience and send messages that will capture their attention.
14 day free trial available! Subscription plans are based on the number of subscribers on your list. Plans start at $9 per month for Lite, $49 per month for Plus, $129 per month for Professional and $229 per month for Enterprise.
Mailchimp is one of the most popular, inexpensive, beginner friendly platforms out there. Mailchimp used to primarily focus on email marketing but has expanded its platform quite a bit recently and now offers website building capabilities, email automation, data segmentation, CRM integration, paid advertising, and much more! Mailchimp doesn’t necessarily have an expert worthy niche but it can do so much on a basic level which makes it a great first marketing platform for small businesses and startups.
Free for up to 2,000 contact and one audience. Plans start at $9.99 per month for Essentials, $14.99 per month for Standard, $299 per month for Premium.
If you are not easily overwhelmed and are incredibly curious, HubSpot is the email marketing solution for you. HubSpot might feel like information overload for a beginner, but for primed digital marketers, HubSpot offers an all-in-one sales and marketing platform. It includes a CRM, email marketing, landing pages, marketing automation, chat, forms, and so much more! For developers, HubSpot features are easily customizable which makes the opportunities limitless. All of this being said HubSpot is not known for being cheap. The price is actually one of the main reasons people leave HubSpot for a different email marketing platform. Therefore, for small businesses who see lots of growth potential, be aware that a subscription that may be inexpensive at first will rack up in price over time.
Plans start at $45 per month for Starter, $800 per month for Professional, $3200 per month for Enterprise.
Sendinblue strives to be Mailchimp’s biggest competitor by finding a solution to some of Mailchimp’s drawbacks. The payment structure of Sendinblue is one of their greatest selling points. With Sendinblue there’s absolutely no limit to the number of contacts per plan. Their entire pricing structure is based on the number of emails sent, not the number of contacts that are stored which is different from other platforms. They also have more marketing features available for their free plan than Mailchimp and other platforms do. These features include lower email send limits, more email templates and unlimited contact storage and CRM. We recommend trying out Sendinblue and Mailchimp if you are in the market for an easy to use email marketing platform and decide which you like best!
Free for unlimited contacts, up to 300 emails per day. Plans start at $25 per month for Lite and $65 per month for Premium. Enterprise level clients can reach out to Sendinblue for a quote.
Drip is a popular email marketing solution especially for small to medium ecommerce businesses. Just like many other platforms, they have fantastic CRM features and intuitive automations that help build engaging emails. What’s great about Drip is that you can personalize your emails to users by adding products, recommended products, top-selling products, abandoned cart items, dynamic discounts, and more to your emails. This makes emails way more personalized and engaging for customers which can yield some great results.
14 day free trial. $19 monthly or send by send payment structure.
Omnisend is a great solution for medium to large ecommerce businesses. It offers email marketing, SMS and automation for its users. Omnisend gives you the option to separate your customers based on their different shopping behaviors which makes each email personalized. Emails sent through Omnisend are incredibly targeted which makes for a unique experience for each customer. Omnisend also offers 24/7 support with incredible customer service so if you are someone who needs that assistance, this is a great perk!
Free plan available. Plans start at $16 per month for Standard and $99 per month for Pro. Enterprise level clients can reach out to Omnisend for a quote.
Convertkit is perfect for creatives, creators, and independent contractors. They target their solution to musicians, authors, podcasters and coaches by being the simple and inexpensive solution to email marketing. Convertkit has many basic features such as email marketing, email design, automations, email sign up forms, and landing pages for users.
Omnisend gives you the option to separate your customers based on their different shopping behaviors which makes each email personalized. Emails sent through Omnisend are incredibly targeted which makes for a unique experience for each customer. Omnisend also offers 24/7 support with incredible customer service so if you are someone who needs that assistance, this is a great perk!
Free plan available. Plans start at $29 per month for Creator and $59 per month for Creator Pro.
AWeber is a great email marketing platform solution for small businesses, teams and entrepreneurs. This platform is great for anyone who wants a simple and easy solution to email marketing and just needs the basics. No bells and whistles here, but rather a streamlined experience for beginners who don’t want to be overwhelmed with information they don’t need.
Free plan available. Pro plan starts at $16.15 per month.
Benchmark is marketed as a ‘no fuss’ email marketing solution. The platform is streamlined for potential growth and simple by nature so you get everything you need and nothing you don’t. This is a great option for small businesses who don’t need all the bells and whistles of a more complex email marketing platform.
Free plan available. Plans start at $13 per month for Pro. Enterprise level clients can reach out to Benchmark for a quote.
At LaPraim we have the capabilities to work within any of these email platforms to take your company to the next level through digital marketing. Learn more about what we can do for you here.
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Insight by Mali Gorovoy
Mali is a skilled Account Manager who excels at digital marketing. She loves to share her insights with LaPraim clients, and will be your main point of contact throughout your transformation.
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