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Avoid Google My Business Email Scams

Ricky LaPraim March 8, 2024

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Learn how to protect your Google My Business listing from ownership hijack attempts with practical tips and expert advice to keep your digital presence safe.

Beware the Google My Business Ownership Hijack

In an ever-evolving digital landscape, savvy scammers continually find new ways to ensnare unsuspecting business owners. One such method involves attempts to hijack your Google My Business (GMB) listing. Stay informed to safeguard your digital storefront.

Understanding the GMB Ownership Heist

For those steering the ship of a Google My Business listing, navigating the treacherous waters of "Ownership Requests" becomes an unwelcome but necessary skill. Unlike phishing scams—which masquerade as official communications to filch your login details—these requests are a cunning play for control over your GMB page. Here's the catch: if a legitimate owner neglects to refute an ownership claim within 30 days, Google's policy may inadvertently hand the keys over to the scammer.

The scammers' strategy? Bombard you with so many requests for ownership that you either lose track or become too overwhelmed to respond. Failing to address these requests promptly can lead to Google transferring ownership. Suddenly, you might find your GMB listing—and all its accrued customer goodwill—held for ransom or, worse, transferred to a rival.

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Outmaneuvering the GMB Ownership Ploy

Responding to each ownership request might feel Sisyphean, but it's currently the best defense against losing your online business identity. Verification and denial of these requests are your shield against unauthorized takeovers.

For those who find the vigilance required taxing or outside their bandwidth, assistance is closer than you think. Our team at LaPraim is equipped to monitor these requests on behalf of your business, ensuring your GMB listing remains securely in your hands. Our specialized account managers can provide this layer of defense, allowing you to focus on what you do best: growing your business.

Additional Safeguards:

  • Regular Audits: Periodically review your GMB listing for any unauthorized changes or requests. This habit can catch potential issues early.
  • Educate Your Team: Make sure anyone involved in managing your digital presence understands how to identify and handle suspicious ownership requests.
  • Strengthen Your Account Security: Utilize strong, unique passwords and enable two-factor authentication (2FA) for an added layer of security.
  • Stay Informed: Google’s policies and digital scam tactics evolve. Keeping abreast of changes can arm you with knowledge to protect your listing.
  • Legal Recourse: In cases where ownership has been wrongly transferred, understand that legal options may be available to reclaim your listing.

The digital realm is fraught with challenges, but knowledge and proactive measures can shield your business from undue harm. Should the task seem daunting, remember that partners like LaPraim are here to lend expertise and support, ensuring your Google My Business listing remains a bastion of your digital presence.

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Insight by Ricky LaPraim

Founder & CEO

Ricky’s unique understanding of business and technology acumen allows him to identify business opportunities and recommend solutions that leverage information technology. His process-driven approach to innovation ensures that new ideas are implemented in a creative and scalable way. Ricky's depth of knowledge in technology positively impacts business outcomes and makes him a sought-after advisor by some of the world's leading organizations.

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