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Social Media

TikTok, Making Space for Business

Jeana’e Jackson December 16, 2022

TikTok, Making Space for Business

Following the success of TikTok as a video-sharing platform, organizations and businesses can now utilize this social media to create brand awareness. Find out how you can do it in this insight.

Create Brand Awareness

With recent news regarding the future of social media platforms like Twitter, Instagram, Snapchat, and Meta, these social media platform continues to be popular online. TikTok is changing the game with how users can fully immerse themselves in content creation on their platform. Although the company is popular among content creators and everyday users, organizations and businesses can now find a space on this social media platform.

Strategies for Utilizing TikTok for Brand Awareness

Navigating TikTok for brand growth is now essential. This guide succinctly presents key strategies for businesses aiming to enhance their presence on TikTok, emphasizing the importance of creative content, user engagement, and strategic analysis to captivate and expand their audience effectively.

  • Optimize Your Profile: Choose the right type of account and ensure your profile aligns with your brand identity.
  • Engage with Analytics: Use TikTok's Web Business Suite for performance monitoring and strategic adjustments.
  • Creative Content over Direct Promotion: Prioritize engaging content that reflects your brand’s values over straightforward ads.
  • Utilize TikTok's Unique Features: Leverage the platform's content creation tools to make your brand stand out.
  • Encourage User Interaction: Build a community around your brand by fostering user engagement.
  • Collaborate with Influencers: Partner with influencers whose audience matches your target demographic.
  • Analyze and Adapt: Continuously review and refine your strategy based on performance insights.

Let’s Talk Business

The utilization of TikTok can have a negative stereotype for some professionals who are seriously looking to grow their businesses. However, TikTok is more than just "young people with no real jobs playing around." These "kids" are figuring out how to truly be successful on this social media platform.

When making a new account on TikTok, there are two types of profiles users can create. There is a “Business account” and a “Creator account” profile. For someone looking to grow their business on TikTok, here are some benefits of using this type of account.

According to an article by Forbes, the platform can be highly beneficial for business analytics when looking to advertise their organizations to gain more attraction online. “The paid advertising options on TikTok allow you to select a goal for each ad—whether it be views, website visits or follows.”

Web Business Suite is a portal that provides users access to Analytics, Workspace, and Activity/Support.

“Analytics” is available to monitor account data, which can also be downloaded for further analysis. The “Workspace” is for business users to access their promotions, while also having the opportunity to gain more followers. “Activity/Support” helps users with content creation ideas/how to better grow their businesses.

Overall, the Business Suite implements a "creative strategy" for users to stay organized within their accounts. This account also allows business users to link their email addresses on their profiles for effective communication.

Although the Business Suite is very beneficial for promoting ads and marketing techniques, remember to think outside the box. In another article by Forbes, they highlight the importance of prioritizing content over ads. “Avoid promoting your product directly and instead demonstrate the hidden and more emotional aspects behind what your work is about.”

Furthermore, what makes your business special? Why should people follow your account? What is the objective of your organization? These are some important questions to think about when prioritizing ads and marketing ideas on your profile.

According to TikTok, “anyone who aims to promote a business or product should create this type of account.” Take the leap, have fun, and just create!

For business users and content creators, the utilization of this platform allows users to access some informative tools that can lead to great success. For now, TikTok is here to stay and there is a large community of users waiting to see some new and fresh content!

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Insight by Jeana’e Jackson

Social Media Specialist

Jeana’e graduated Cum Laude from the University of Houston with her B.A. in journalism. Her love for social media management, content creation, and writing are significant passions that have set the foundation for her career. As a social media specialist, Jeana’e works closely with clients and team members to solidify social media calendars, events, and insights.

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